Russell Bricknell
CEO, Juniper Aged Care; Chair, Human Services Skills Organisation (HSSO); Past CEO, Baptistcare (Apr 2017 – Dec 2022)
Russell Bricknell
Russell was appointed as Chief Executive Officer in December 2022. Russell has an extensive background in the aged care and community services sector. He was previously the Chief Executive of a faith-based aged care provider serving metropolitan and regional Western Australian communities. Prior to this role, Russell was Chief Executive of an Aged Care education provider, overseeing operations in Australia, the United Kingdom, Ireland, and New Zealand. Prior to this role, Russell held several senior executive and CEO roles in not-for-profit and faith-based aged, disability and community services organisations in Queensland, NSW and Victoria. Russell has worked in the aged and community services sector since 2001. Russell is a member of the Juniper Finance and Property Development Committee and Juniper Care and Clinical Governance Committee.
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Aged Care Sustainability Breakfast, Perth, WA
About the event:
Australia’s aged care sector is at a decision point. One year into the new Aged Care Act, pricing reform remains unresolved, provider margins are under sustained pressure, and Western Australia faces one of the sharpest bed shortfalls in the country.
The Aged Care Sustainability Breakfast is a focused policy conversation, not a broad industry showcase, bringing together the people shaping and responding to reform: providers, financial analysts, peak bodies and government representatives. The agenda is deliberately narrow: sustainability, pricing, and what needs to happen before the next Federal Budget.
With sector pre-budget submissions due in the coming months and key funding milestones landing from March 2027, this breakfast is timed to sharpen the sector’s ask, and put it in front of the people who can act on it.
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Panel 1 — Sustainability and Pricing: Can the Numbers Work?
Guiding question: What will it actually take to make aged care financially viable , for providers, and for the people who need care?
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Panel 2 — The Federal Budget Ask: What Needs to Change, and By When
Guiding question: If the sector could secure three things in the next Federal Budget, what would they be, and what's the case for each?














