We are delighted to announce Linda Ginger as a featured speaker at the upcoming QLD International Women’s Day – Parliamentary Breakfast Event 2026.
Bringing more than twenty years of experience as a go-to-market strategist working with organisations from early-stage start-ups and SMEs through to major multinationals. Drawing on this breadth of experience, Linda champions a powerful idea: that every idea is intrinsically good, and that it is the launch strategy and execution that determine whether an innovation thrives or falters. In her session, she will explore how a precise, research-backed go-to-market approach can dramatically improve the success rate of new products, services, and ventures.
A key insight from this research is that the competitive dynamics of markets often determine why good ideas fail to reach their potential. Success is not just about the quality of the idea, but about understanding the true nature of the market and applying a subtle, counter-intuitive tweak to the launch strategy. Linda will unpack what this means in practice, showing how to identify the right market conditions and tailor a go-to-market plan that aligns with how customers really make decisions, rather than how organisations assume they do.
In 2026, that strategic lens is being transformed again by the rise of artificial intelligence. Linda will demonstrate how combining these proven research-backed strategies with AI enables innovators and entrepreneurs to rapidly build deep market understanding, test assumptions at speed, and significantly increase their chances of commercial success. By pairing the world’s largest dataset on innovation outcomes with modern AI tools, she will show how it is now possible to de-risk innovation, focus investment where it matters most, and bring more “intrinsically good” ideas to life.
Join Us: QLD International Women’s Day – Parliamentary Breakfast Event 2026
This Parliamentary Breakfast will be a moving and inspiring occasion. It celebrates International Women’s Day and honours women who have shaped Queensland’s history. These include those whose leadership and activism have made a difference, as well as women recognised for motherhood, caregiving, and community building..
We look forward to welcoming you to this important celebration of resilience, leadership, and community spirit. Don’t miss the opportunity to hear from Linda Ginger and other remarkable women at this significant event.
- 📅 Date: Tuesday, 3rd March 2026
- 📍 Venue: Premiers’ & Speakers’ Hall, Queensland Parliament, Brisbane, QLD
Join us for this unforgettable morning in the heart of our state’s democracy. We look forward to welcoming you!