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In this video, we dive deep into the differences between branding, marketing, and communications from both an academic and practical perspective. Jo Woodfield break down how brand strategy is not just another marketing tool but actually leads the way for marketing efforts. Without a strong brand foundation, marketing efforts can fall flat, no matter how well you execute them.
She’ll also share insights on what new marketers might struggle with when they first enter the workforce and why understanding the bigger picture of brand strategy is essential to success.
Join us for our next conversation, National Care and Support Sector Conference 2025.